Tag Heuer

Monaco Grand Prix on Chinese Time with TAG Heuer

TAG Heuer plays host to two of China's hottest celebrities at the recent Formula 1 race while unveiling new timepieces.

TAG Heuer Embraces Coachella

The luxury watch brand becomes the official watch for Coachella Music Festival.

TAG Heuer Watches get Connected

Swiss watchmaker TAG Heuer finally revealed its Android-powered Connected smartwatch, alongside partners Intel and Google.

TAG Heuer builds floating tennis court, Sharapova tries it

Swiss watchmaker TAG Heuer put on a show of its “Don’t crack under pressure” values with Maria Sharapova and Singapore’s first floating tennis platform.

Golfer Jessica Korda is New TAG Heuer Ambassador

TAG Heuer has signed up rising American golfer Jessica Korda as its latest brand ambassador as part of its #dontcrackunderpressure campaign.

TAG Heuer Formula 1 CR7 “Cristiano Ronaldo”

Following the announcement of Cristiano Ronaldo joining the TAG Heuer team of ambassadors, we now have the first Ronaldo “CR7″ Limited Edition watch.

TAG Heuer Monaco V4: Back in Black as the Phantom

True to its name of having and using Techniques d'Avant Garde, TAG Heuer has created several ground-breaking movements and watches throughout its history. 1916’s Micrograph, for example, could measure elapsed time to 1/100th of...

FIA Formula E Championship & Its Timekeeping Partners

You’d be forgiven for being unfamiliar with Formula E. After all, it’s first ever race will only take place this Saturday in Beijing, compared to its (much) older sibling Formula One that had its...
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