Jay-Z

Gucci participates in Jay-Z’s scavenger hunt

Italian luxury house Gucci is partaking in the global scavenger hunt organized by Jay-Z and search engine Bing in advance of the rapper's book release. The innovative marketing campaign physically placed pages from Jay Z's...

Jay-Z’s “Roc Pop Shop”

David Ashen, principal of New York-based architecture firm D-ASH Design, designed the 50-foot-long trailer that expands to 1000 square feet when open for Jay-Z. For concerts and events,  RocPopShop will travel around the country, featuring ...