Hotel Loyalty Programs

It is time to consider the host of new implications for loyalty members for what will become the most valuable hotel loyalty program in the world.

Hotel guests have given top marks to the Marriott chain for its loyalty program, which was ranked the top in overall customer satisfaction.

Vivienne Tam has designed a pair of slippers featuring a "Water Dragon" motif for Hilton Hotels & Resorts’ Chinese hospitality program, Huanying.

International hotel chain Starwood has unveiled a major revamp of its Starwood Preferred Guest loyalty program, targeting elite travelers with a host of new benefits. The chain, which operates Sheraton, Westin, W Hotels, Le Meridien...

Trump Hotels has announced a new loyalty program for its luxury-loving members, promising unique benefits to guests who hand over their Trump Card. The Trump Card Privilege Program was unveiled by the luxury chain January...

Members of the InterContinental hotels loyalty program are to be offered the chance to snap up last-minute hotel deals on points, the company announced August 1. Last Minute Rewards will offer Priority Club members the...

Marriott has announced that internet access is to be free for Gold and Platinum-tier members of its Marriott Rewards loyalty program. The announcement gives the brand's most loyal customers access to free internet in...

Luxury hotel chain Ritz-Carlton introduced its new loyalty program September 15, revealing some of the high-end names it has partnered with. Ritz-Carlton Rewards goes "far beyond providing complimentary stays and airline flights," offering a broad...