Lotus F1 boss Tony Fernandes said he will auction off seats on an AirAsia flight where Virgin boss Richard Branson will dress up as a 'stewardess'.
The two airline bosses placed a bet at the...
This lightweight, 650-kilogram F1-inspired car is a new limited edition offering from Lotus.
The Lotus Exos Type 125 will be produced in a series of just 25 units, with some published reports suggesting a million...
Steinmetz, the Geneva Switzerland based diamond company, have signed a deal with McLaren to show off their spectacular jewels.
In previous years at Monaco, McLaren's drivers have had their initials encrusted onto their helmets with...
Hublot and Formula 1 have announced their partnership with Hublot becoming the official watchmaker for Formula 1.
The start of the multi-year deal for Hublot will be marked with the brand-new F1 King model watch,...
Daimler has unveiled today the official Mercedes SLS AMG F1 Safety Car which will have its debut in Bahrain in the middle of March.
The Mercedes SLS AMG F1 Safety Car is the most powerful...
Swiss watchmaker TAG Heuer has re-issued one of its most coveted creations, the Silverstone Chronograph.
The Heuer Silverstone chronograph was originally introduced back in 1974, emulating the curvature of the famous English racing track, hence...
F1 designer Dominik Scheurer’s has created the world’s first carbon fibre chessboard.
The exclusivness here is given by the combination of high end materials, normally used in Motorsport or aerospace.
The board features carbon fiber pieces...
Time piece maker Tag Heuer has created a clever new promotional video using clips of Steve McQueen’s famous car movie, Le Mans.
The premise is a duel between the racing driver/hard man McQueen in his...
