In a bid to boost their appeal to the sophisticates on the fast lane, Michael Kors will be the official lifestyle partner for the McLaren-Honda F1 team.
Hugo Boss will become a team partner of Mercedes AMG Petronas, and the team's Official Supplier of Lifestyle and Formal Wear Clothing from 1 January 2015.
A classic Mercedes-Benz race car driven by Formula 1 legend Juan Manuel Fangio has sold for 19.6 million pounds ($29.6 million) at Bonhams Goodwood Festival of Speed Sale auction on Friday.
The 1954 Mercedes-Benz W196 single-seater...
Hublot has joined the stream of limited edition models by issuing its new F1 King Power Interlagos watch.
This marks the second new Hublot F1 watch unveiled this month and the eighth model overall for...
Richard Branson will serve as a flight attendant on an AirAsia X flight in February next year after losing a cross-dressing bet to rival Tony Fernandes.
The two men laid the wager over whose Formula...
On November 25th, 2010, Bernie Ecclestone was mugged and his Hublot watch stolen from his wrist.
The 80-year-old, attacked a week ago, sent the snap to Jean-Claude Biver, CEO of Hublot, with the note: "See...