Starwood Preferred Guest

It is time to consider the host of new implications for loyalty members for what will become the most valuable hotel loyalty program in the world.

Hotel guests have given top marks to the Marriott chain for its loyalty program, which was ranked the top in overall customer satisfaction.

International hotel chain Starwood has unveiled a major revamp of its Starwood Preferred Guest loyalty program, targeting elite travelers with a host of new benefits. The chain, which operates Sheraton, Westin, W Hotels, Le Meridien...

The hotel loyalty program Marriott Rewards, which counts 33 million members, has swept an awards event honoring the world's best frequent traveler schemes. It won the best hotel Program of the Year in both...