Luxury Online

Men’s luxury e-commerce site to launch

Invitation-only flash sales site Gilt Groupe plans to launch a full-price men’s retail site in summer 2011, the company announced Tuesday. Gilt Groupe is a shopping site that specialises in 36-hour flash sales with designer...

Jaeger-LeCoultre Reverso Virtual Museum Project

2011 marks the 80th anniversary of the Reverso, and to celebrate, Jaeger-LeCoultre is launching a virtual online museum dedicated to the iconic reversible watch. Since 1931, owners have made Reversos uniquely their own by having...

Armani taps Chinese market with online store

Italian fashion designer Giorgio Armani plans to tap the Chinese market with a new online store that opened Friday for Emporio Armani. "In view of the increasing enthusiasm for online shopping and the growing importance...

Luxury brands battle for fans on Facebook

On Monday, November 22, Gucci hit the 3 million fan mark on Facebook. The Italian label may soon surpass Burberry, which boasts 3.2 million fans, as the most widely followed fashion brand on the...

Google Gets Into Fashion With Boutiques.com

Google will launch its very own “create-your-own” boutique channel on Wednesday called Boutiques.com, reports WWD. Fashion bloggers say that many of them have received an invitation from Google to attend an event in New York...

Ermenegildo Zegna to Launch E-Commerce

Italian menswear company Ermenegildo Zegna is launching its first e-commerce site on December 9. The new online boutique will be operated by Yoox and will carry the brand's main line as well as the younger,...

Stella McCartney Kids hits stores today

Stella McCartney's new line of childrenswear, Stella McCartney Kids, goes on sale in stores worldwide and on its dedicated website starting today (Nov 3). The British designer is the latest to unveil a luxury children's...

Burberry reaches two million fans on Facebook

Burberry crossed a social media threshold this week: earning two million fans on Facebook. The British company has invested heavily in its online platforms and digital marketing strategy and has quickly risen to become luxury's...
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