luxury brands

Louis Vuitton, Chanel top China’s most-wanted list

China's ever increasing economic clout has again been reflected in a survey on consumer tastes in luxury goods which has shown the nation not only knows what goods it wants, it...

Hermes rejects LVMH foray, luxury battle in offing

Hermes rejected on Wednesday "an attack" on its capital by luxury goods giant LVMH, sounding the start of what could become a bitter battle for control of one of France's most iconic brands. The head...

LVMH Takes Minority Stake in Hermès

Luxury conglomerate LVMH said Saturday it had taken a 14.2 percent stake in Hermes but denied it wanted to take over the French luxury goods firm. The company controlled by French businessman Bernard Arnault said...

Burberry reaches two million fans on Facebook

Burberry crossed a social media threshold this week: earning two million fans on Facebook. The British company has invested heavily in its online platforms and digital marketing strategy and has quickly risen to become luxury's...

Ranked: Most digitally intelligent luxury brands

New York-based Luxury Lab has released its second annual Digital IQ Index of Luxury Brands. The study quantifies the digital competence of 72 global luxury brands by accessing brand websites, digital marketing strategies, social media...

Two more luxury labels launch e-boutiques

Polo Ralph Lauren has announced that it will further extend its e-commerce reach with the launch of Ralphlauren.com in the UK. After the success of Ralph Lauren's US e-boutique, launched in 2000, the company has...

Champagne corks popping again in luxury business

Champagne corks are popping again in the luxury business as "It" bags and expensive watches this year sell like hotcakes from Beijing to New York, signalling the turning of a page after the global...

Luxury brand diversification does have limits

There are limits to how far a luxury company can diversify its operations without diluting its brand or confusing consumers, experts said this week. A jeweler might successfully launch a perfume but a handbag maker...
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