British Airways will launch a luxury, all-business class transatlantic service today featuring flat beds and the latest communications technology.
The twice-daily service between London City Airport and New York offers 32 seats in specially configured Airbus A318 aircraft.
Return fares will start at £1,901 and passengers will be able to send emails and texts and use the internet while aboard.
The new venture is something of a gamble for BA given the poor track record of other carriers which have introduced similar luxury services recently.
Transatlantic all-business class ventures from Stansted by Eos and MAXjet both ceased after just a few months, while the Silverjet services from Luton to Newark in New Jersey and to Dubai stopped when the company went into administration last year.
Source: Guardian
