car personalization

Rolls-Royce is going to release a new collection of highly bespoke models in 2013, aptly named 'Home of Rolls-Royce' collection.

The memoR combines bespoke paint and carbon fibre body work to bring an even greater air of exclusivity to the standard McLaren MP4-12C supercar.

A Russian owner of a BMW X5 decided to give its car an exotic and expensive look, and wrapped up the high-selling SUV in gold!

The facelifted Rolls-Royce Phantom Series II wasn’t the only new model launched by Rolls-Royce at this week’s Geneva Motor Show. Rolls-Royce also used the Swiss event to unveil a new two-tone color option for...

Revealed at the Geneva Auto Show in Switzerland this week, Aston Martin announces Q by Aston Martin – a new era in personalization. Q by Aston Martin is a service that goes beyond the standard...

Bentley has announced plans to offer a new executive interior package on the Mulsanne. The package offers two different specifications: Theater and iPad. The theater option includes a roof-mounted 15.6-inch LED display or two headrest-mounted...

More than half of clients who specified a Rolls-Royce Ghost in 2011 turned to bespoke personalisation. The service, which includes anything from the application of unique paint colours, coach lines and tread plates to whole...

Italian fashion house Trussardi celebrates its 100th anniversary, and to mark the occasion has teamed up with BMW for a special edition 5 Series Gran Turismo. For the exterior look, the choice fell on an...