The House of Versace announced the launch of their new children’s wear line under the Young Versace brand.
The label’s iconic symbols, such as the Greek frieze and the Medusa, will be reinterpreted with a sense of irony and fun prints in natural fabrics.
“This is a high-end, glamorous and colorful collection in line with the brand’s essence, with a touch of rock ’n’ roll,” said Gian Giacomo Ferraris, CEO of Versace.
Ferraris described Young Versace as a “full collection,” which complements Versace’s product offer, and will be produced in-house.
Their previous collection Versace Young, was discontinued in 2004. Young Versace will be aimed towards kids from infancy to age 12.
The collection will debut for spring 2012 during the international children’s wear exhibition, Pitti Immagine Bimbo, which takes place in Florence.
Source: WWD
