Burberry has unveiled its new Fall/Winter 2012 campaign, which has been shot by Mario Testino. It stars actress Gabriella and musician Roo Panes.
The beautiful campaign is shot against the backdrop of Greenwich’s Royal Naval College in stylish black and white, with smoke, rain and fog.
It is the company’s first ‘click to buy’ advertisement. That means fans will be able to get their hands on the items featured in the digital adverts straight away.
“We wanted to play with everything that’s at the heart of the Burberry world – celebrating our brand and London through imagery, film, music, weather and our iconic outerwear, all in a very poetic and British way,” said Christopher Bailey.
Gabriella and Roo are following in the footsteps of Emma Watson and George Craig after they previously fronted advertising campaigns for the British fashion house.
Go to burberry.com for more info on the campaign – imagery, video and shopping. The collection goes in store from 6 June.
