Burberry just reached 3 million Facebook fans (3,157,000 at current count) – the highest number of fans for any luxury fashion brand.
It took one year for the company to reach one million fans, six months to reach two million fans and just one month to reach three million.
To celebrate the moment and to thank Burberry’s Facebook fans, Christopher Bailey has created a special artwork.
Vice-President of Facebook EMEA, Joanna Shields commented, “Through the creation of original content, Burberry is no longer just a fashion company – today it is a thriving media business.”
Burberry is now the most widely followed fashion brand on Facebook…Burberry is building its brand not simply by broadcasting and advertising to them, but by creating new media experiences for them.â€
