For every women who likes sport, Nike is a good solution to feel free, comfortable, happy and original.
And also chic, choosing exclusive collections or limited edition products.
Curious Pictures’ Ro Rao created a series of short films for Nike Women, for a campaign, titled “Be Transformed†, that is now running in the Asia/Pacific region, masterminded by digital agency AKQA.
Meteor
Punching Bag
Bike
Jump Rope
Showing the athletes’ transformations, Ro did a great job developing a look for the live action. Delicious!
