Audemars Piguet has just announced the appointment of NBA basketball player LeBron James as the new global brand ambassador.
In addition to representing the brand on the international stage, LeBron will collaborate with Audemars Piguet to create a special limited-edition watch.
LeBron has decided to donate the proceeds from any future auctions of his timepieces to his namesake charity, the LeBron James Family Foundation and its children’s related activities.
