Swiss luxury watchmaker and jeweler, Piaget, has named actress Gong Li as its new global brand ambassador, calling her an “icon of classic beauty, exceptional talent, and steadfast dedication.”
Li has received critical acclaim for her roles in Raise the Red Lantern and Farewell My Concubine and is the only Chinese actress to have ever won awards in the world’s three major International Film Festivals.
In a series of photographs captured by Chinese photographer Feng Hai, Gong Li is adorned with Piaget Couture Précieuse jewelry and haute couture gowns as if preparing for an appearance at an international film event.
