Kenzo – whose symbol is the poppy – keeps innovating following its concept of bringing nature into the urban space.
A field of 200,000 poppies will spring up in the middle of the Place du Capitole in Toulouse, France, on Friday 4 and Saturday 5 September.
The LVMH-owned brand has held similarly floral festivities in Paris, Madrid, London and Moscow to promote its Flower by Kenzo women’s fragrance.
Passersby will be invited to pick the poppies !
