Luxury is in the midst of a deep digital transformation that goes beyond the shift in luxury retail. High-end brands now have access to innovative new means to reach and engage their affluent audience. New opportunities arise as luxury brands speak directly to their customers and position their offering in unique new ways. Words by Jonathan Parker
Men’s Folio was privileged to have a chat with Artistic Director Alessandro Sartori before the race to find out more about his creative direction across the Zegna lines and pick his brains on the state of fashion today.