London 2012 Olympics

Giorgio Armani dresses the Italian Olympic team

Giorgio Armani has revealed a new set of kit specially designed for his countrymen at the Sochi 2014 games.

Britain’s iconic red mailboxes get golden makeover

Postboxes painted gold to celebrate Britain's Olympic champions will not be repainted in the traditional "pillarbox red."

Fashion finds new faces at the Olympics

Following the London 2012 Olympics, athletes who captured the public attention during the games have been chosen by major luxury brands to be spokesmodels.

Gold Beats by Dre Studio Headphones‎

Besides earning shiny gold medals, the US basketball players were also laced with custom gold Beats By Dre headphones after their win.

Very Special Olympic Rolls-Royces‎

If you watched the closing ceremony of the 2012 Olympic Games, you might have noticed three bespoke Rolls-Royce Phantom Drophead Coupes.

Michael Phelps for Louis Vuitton

Team USA swimmer Michael Phelps, the most decorated Olympian of all time, fronts Louis Vuitton's new Core Values campaign.

Christmas comes early to Harrod’s

The luxury retailer Harrods’ earliest ever unveiling of its Christmas World department coincides with Olympics fever this year.

Tod’s celebrates the Olympics

Italian brand Tod's is paying tribute to the London Olympics 2012 with this specially-commission video.
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