The luxury brand is celebrating the Christmas holidays by presenting an enchanting short film featuring its Cherry Christmas collection.
For this holiday campaign, Sonia Rykiel chose Belgian supermodel Hanne Gaby Odiele, who has been seen on the runways at Saint Laurent, Kenzo, Sonia Rykiel and Balenciaga shows. The young woman strides through a magical world made of piñatas, which she breaks open with her giant candy cane.
Each pinãta contains pieces from the Sonia Rykiel Cherry Christmas collection, designed by creative director Geraldo da Conceicao.
The line includes cherry motif sweaters (€130 – €590), bags (€245 – €1,245), jewelry (around €170 for a gold keychain), and accessories (around €130 for a hat).
