Making of : Lara Stone for Louis Vuitton S/S 2010

As mentioned last month, Lara Stone replaces Madonna to be the new face of Louis Vuitton’s Spring/Summer 2010 ad campaign.

Here’s a look at the making of Louis Vuitton’s campaign featuring the very beautiful Lara Stone.

The Louis Vuitton Spring/Summer 2010 ad campaign will break in the February 2010 issues of magazines worldwide.

“After our successful collaboration with Madonna, we are very happy to be working once again with Steven Meisel on the Louis Vuitton Spring/Summer 2010 fashion campaign,” says Artistic Director Marc Jacobs.

“Because the collection loosely took its cues from the idea of the New Age traveler, we decided to create a green, outdoorsy set that would evoke a spirit of peace and love.”

“To model the clothes, we wanted a modern, iconic, sexy beauty… It had to be Lara Stone.”

“It was a wonderful shoot,” continues Marc Jacobs. “Doves were flying, the atmosphere was sexy and magical, and the result is a set of images that are desirable, colorful, whimsical and, of course, luxurious.”