Luxury Parisian department store Le Bon Marché has tapped Martin Parr to shoot its new ad campaign set to debut on the eve of Paris Fashion Week
The first two campaign visuals, created in collaboration with the advertising agency BETC Luxe, will be displayed outdoors in Paris from March 2 to promote the opening of Le Bon Marché’s new space dedicated to footwear.
Parr’s campaign is the first in a series that will accompany events at the department store all year long.
