Luna Bijl fronts Chanel Eyewear Fall 2017 campaign shot by Karl Lagerfeld

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It’s a dream held by many a self-confessed fashion devotee: walking down an elaborately decorated runway, swathed in the finest couture from Paris. For Luna Bijl, however, it’s a reality that she got to experience not once, but thrice — at Chanel, no less.

Besides a Vogue cover, Bijl’s portfolio boasts appearances on the runway shows of the iconic Maison’s Haute Couture Fall 2017, Resort 2018 and ready-to-wear Fall 2017 collections. The 20-year-old’s charms doesn’t seem to be wearing off anytime soon, least of all on Chanel’s creative director, Karl Lagerfeld.

This season, Lagerfeld has made the rising Dutch model the new face of Chanel’s Fall / Winter 2017 Eyewear campaign. Shot by the designer himself, the campaign features a series of monochromatic shots in which Bijl sports the French label’s latest eyewear collection against a metallic, industrial-style backdrop.

The collection itself includes a good mix of optical frames and sunglasses that play on contrasts (retro and futuristic; conservative and rock ’n’ roll) while staying true to the Chanel code with a touch of modern elegance. Some of the standout pieces presented in the campaign are the double-bridge aviator frame — remarkable for the black nylon thread wound round the arms — and a pair of butterfly optical frames with mirror clip-on shades.

After a slew of campaigns fronted by girls born into celebrity (such as Willow Smith, Lily-Rose Depp and, more recently, Kate Moss’s younger sibling Lottie Moss), Chanel’s latest eyewear campaign with Luna Bijl feels like a breath of fresh air. It’s also a reminder that with the right casting decision and a talented model, a couture house can deliver stunning images that sells effortlessly.

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