Famed auction house Sotheby’s and eBay launched yesterday their new live online auction site, ebay.com/sothebys.
The site, hosted by eBay, will allow collectors to bid on auctions in New York from anywhere in the world as they happen, access live streaming audio and video of the sales, and view items for sale.
The first auctions on the platform will begin on April 1 (that’s no joke) with photographs and a themed New York sale that will include the 13 letters of the 1970s Yankee Stadium sign that could fetch up to $600,000 from the collection of baseball great Reggie Jackson.
Online art sales are not new. Sotheby’s and its rival Christie’s conduct them. But the platform will bring Sotheby’s vast inventory to a new audience in the hopes of boosting sales and prices.
