Karl Lagerfeld turns Grand Palais into giant supermarket to debut Chanel’s Autumn/Winter 2014 collection.
The unusual catwalk show is part of Paris Fashion Week 2014, and featured Lagerfeld’s muse Cara Delevigne.
Princess Sirivannavari of Thailand browsed breakfast cereals in a tiara; Keira Knightley lingered by the cheese counter; Rihanna looked glamorous over by biscuits and cakes.
Guests trailed the aisles in amazement: condiments, pastas, oils and vinegars, cheeses and charcuterie, brooms and dusters, buckets and mops.
Were they real? Can we take them home? people asked assistants in white jackets with a garish supermarket logo.
The answer? Some were, some weren’t. Help yourself to fruit, vegetables and sweets. The packets that were empty would go on display in Chanel shops.
