While a whole lot of celebrities are openly beauty aficionados, planting influence through personal preferences or professional endorsements, some went ahead to create their own.
We take a look at how a new crop of fresh faces are now emerging as ambassadors for beauty brands — a role that previously required noteworthy portfolios.
When someone calls their perfume an olfactory 'big bang', we sit up and listen. That's what Bvlgari (or Bulgari, if you prefer) calls its latest perfume collection for gents